The most important aspect of a business is authenticity. Authenticity should be a part of every thing, from the mission statement to the day to day tasks. When you create your mission statement, it should reflect what you believe in and what speaks to your unique identity. Remember, it not simply a reflection of you, but of your business as a whole. If your mission statement isn’t authentic, it won’t work in the digital age.
Define your mission.
Defining your mission is a critical step in creating an accurate mission statement. This will ensure that your business has a clear focus and aligns with who you are as a person and as a business. You need to make sure that your mission is something that you believe in and help you achieve your goals.
Create a strong vision for your business.
In the old days, a business had a clear vision for what it wanted to achieve. This meant that if you were going to achieve success, you had to have a firm idea of what you were trying to achieve. In the digital age, many businesses don’t have a clear vision or may not even have an idea of what they want their business to be. An excellent way to create an image for your business is to use an online tool like The mission statement generator.
Write down your mission in writing.
To be truly successful in the digital age, you need to have a mission that you believe in that speaks to your unique identity. It would help if you also wrote it down in writing. This will help you focus and stay focused on what you’re trying to achieve. If your mission statement isn’t authentic, it won’t work in the digital age.
Share your mission with your employees.
Make sure you have a clear and concise mission statement for your business. This will help employees understand why you are doing what you’re doing and how it relates to their job. It also allows them to be flexible and adjust their work to fit the mission while still meeting its goals. Everyone should be on the same page.
Take action to achieve your vision.
A mission statement isn’t complete without a plan to achieve it. Make sure you have a goal list that is specific and measurable. Track your progress and measure your success against your vision. This will help you stay focused on what you need to do to achieve your goals.
Benefits of having an authentic mission:
1) It helps differentiate from the competition
Your mission statement will help you stand out from the other businesses in your industry. It will make your business more visible, and it will help you attract the correct type of customers.
2) It will help you focus on what you do best
Your mission statement is based on your values, and it will help you focus on what you do best. This means that you’ll be able to serve your customers better and focus on the things that matter most to you.
3) It will help you stay top of mind
Having a specific, accurate mission statement will keep your business top of mind. This will allow you to stay relevant and ahead of the curve, which is always a valuable trait in any business.
Having a solid mission is key to a successful business. To create an accurate mission statement, it’s essential to define what your company does and why it’s different from the others. Next, you need to write down your vision for your business. Finally, share this vision with your employees. Doing this will help them to understand your mission and feel a sense of ownership over your business.
Originally published on Herrick Lipton’s website.